Lora Shaner was a journalist by training and a brothel madam by chance. An alumna of Texas Western College in her hometown of El Paso, Texas, she spent 20 years as a civilian public information officer for the Department of Defense in Texas and California. She chose early retirement and moved to Pahrump, Nevada. There, on impulse, she took a full-time job as madam at a legal brothel.
Shaner operated a public relations and advertising agency in Pahrump.
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